The Art of Choosing
by Sheena Iyengar
Read by Orlagh Cassidy
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.
About the author: Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program, as well as by private institutions. In 2001, she received the Presidential Early Career Award and in 2005 she was invited to serve as a fellow at Princeton's Institute for Advanced Study. She holds degrees from UPenn, The Wharton School of Business, and Stanford University (from which she also received the prestigious Best Dissertation Award in 1998, for her work "Choice and its Discontents.") She is a professor at Columbia University.
Iyengar's work is regularly cited in the media, in periodicals as diverse as Fortune and Time magazines, the New York Times and the Wall Street Journal, as well as on National Public Radio and in books such as Blink by Malcolm Gladwell and The Paradox of Choice by Barry Schwartz. She lives in New York City.
Giveaway
I have three copies of this audiobook to giveaway courtesy of Hachette Books. For your first entry (MUST DO THIS ONE FOR ANY OTHER ENTRIES TO COUNT)what is the hardest decision (choice) you have ever had to make (but only if you feel like sharing)? Otherwise, just tell me you would like to win. Please leave your email address.
For additional entries:
1. Sign up to follow through Google Friend Connect (old Google followers let me know) - 2 entries for this one. (leave 2 comments)
2. Follow me on Twitter and tweet about it. Please leave link in your comment.
3. Post it on your blog - please leave link in your comments.
For a Bonus entry - follow Sheena Iyengar on Twitter.
Each entry MUST have a separate comment - would hate for you to miss out on all of your entries if you group them all in one. This giveaway is for U.S./Canada only - no PO boxes. It will end on May 4.
I would like to win! Thanks for entering my name in your giveaway.
ReplyDeletedenny(dot)gill(at)gmail(dot)com
Letting my son decide if he wants to continue whether or not to keep having surgeries to remove tumors. That was a tough one.
ReplyDeletedebp
twoofakind12@yahoo.com
I'm trying to think of the toughest decision I've ever had to make, and I can't really think of a particularly agonizing one - I tend to decide and then accept whatever happens. I heard the author on Blog Talk Radio yesterday and would love to win this. milou2ster(at)gmail.com
ReplyDeleteSince this one is so fresh in my mind - deciding to buy a house and making that kind of committment to owe so much money was huge for me!
ReplyDeleteangleahipp (at) charter (dot) net
I am a friend on google friend connect
ReplyDeleteangelahipp (at)charter (dot) net
#1
I am a friend on google friend connect
ReplyDeleteangelahipp (at)charter (dot) net
#2
I would have to say the hardest decision I ever made was whether or not to go back to work after I had my son. Our finances were dwindling, and it was either my husband get a second job and I stay home or I had to go back to work. Even though I was tempted to stay home, I knew it wasn't fair of me to make my husband work so hard so I went back to work.
ReplyDeleteThanks for the giveaway!
candc320@gmail.com
I follow via google connect.
ReplyDeletecandc320@gmail.com
No need to enter me, babe. I'm dropping in to say thanks for the e-mail. I've got this posted at Win a Book for you.
ReplyDeleteBuying my first car. I didn't make a lot of money at the time so getting a 5 year loan to buy a used car was a big commitment. I was so scared that something would happen and I wouldn't be able to make the payments.
ReplyDeleteThanks! :0)
librarygrinch at gmail dot com
I follow. :0)
ReplyDeletelibrarygrinch at gmail dot com
I follow. :0)
ReplyDeletelibrarygrinch at gmail dot com
I'll share. It was tuff at 18 to decide to move out and marry. I had to get out of my parents house my mom has been a alcoholic my whole life. I did the right thing. we've been together 21 years this year.:)
ReplyDeletechirth7@yahoo.com
I'm an old GFC follower
ReplyDeletechirth7@yahoo.com
I'm an old GFC follower
ReplyDeletechirth7@yahoo.com
I'm following Sheena_Iyengar on twitter.
ReplyDeletechirth7@yahoo.com
would like to win this book
ReplyDelete9oofus@gmail.com
old follower on GFC
ReplyDeleteSuzquiz
9oofus@gmail.com
old follower on GFC
ReplyDeletesuzquiz
9oofus@gmail.com
tweet
ReplyDeletehttp://twitter.com/suzquiz/status/12732492859
9oofus@gmail.com
blog
ReplyDeletehttp://suzquiz.blogspot.com/2010/04/booksandneedlepoint-giveaway_23.html
9oofus@gmail.com
following Shenna Lyengar on twitter
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One of the hardest decisions I ever had to make is too personal to share ~ but I would still like to win.
ReplyDeletehawkes@citlink.net
GFC follower #1
ReplyDeletehawkes@citlink.net
GFC follower #2
ReplyDeletehawkes@citlink.net
The decision to retire early was a big decision for me.
ReplyDeletesteven.capell(at)gmail(dot)com
The hardest decision was whether or not to stop being friends with someone I had a friendship with for 18 yrs over a reason I cannot disclose.
ReplyDeletecaliblue7@gmail.com
I am a follower on GFC #1
ReplyDeletecaliblue7@gmail.com
I am a follower on GFC #2
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