The Art of Choosing
by Sheena Iyengar
Read by Orlagh Cassidy
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.
About the author: Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program, as well as by private institutions. In 2001, she received the Presidential Early Career Award and in 2005 she was invited to serve as a fellow at Princeton's Institute for Advanced Study. She holds degrees from UPenn, The Wharton School of Business, and Stanford University (from which she also received the prestigious Best Dissertation Award in 1998, for her work "Choice and its Discontents.") She is a professor at Columbia University.
Iyengar's work is regularly cited in the media, in periodicals as diverse as Fortune and Time magazines, the New York Times and the Wall Street Journal, as well as on National Public Radio and in books such as Blink by Malcolm Gladwell and The Paradox of Choice by Barry Schwartz. She lives in New York City.
Giveaway
I have three copies of this audiobook to giveaway courtesy of Hachette Books. For your first entry (MUST DO THIS ONE FOR ANY OTHER ENTRIES TO COUNT)what is the hardest decision (choice) you have ever had to make (but only if you feel like sharing)? Otherwise, just tell me you would like to win. Please leave your email address.
For additional entries:
1. Sign up to follow through Google Friend Connect (old Google followers let me know) - 2 entries for this one. (leave 2 comments)
2. Follow me on Twitter and tweet about it. Please leave link in your comment.
3. Post it on your blog - please leave link in your comments.
For a Bonus entry - follow Sheena Iyengar on Twitter.
Each entry MUST have a separate comment - would hate for you to miss out on all of your entries if you group them all in one. This giveaway is for U.S./Canada only - no PO boxes. It will end on May 4.
